Füm - The Good Habit™

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2,903 REVIEWS

SAME YOU. BETTER HABITS

Ridiculously Fidgety

No vapor. No batteries. No guilt.

SHOP Journey Pack [Find a store

Freedom from smoke, nicotine and toxins

Real Results

Rated 2.1x More Effective

Trusted by Experts

Clinically Studied, Lab Tested

Cost Efficient

1/3 Cost of Your Bad Habit

World's first

FLAVORED AIR DEVICE

Award winning

It's Just Air. Zero nicotine, vapor or batteries.

Shop Journey Pack

It's Just Air. Zero nicotine, vapor or batteries.

Natural

Hint of light and

refreshing flavors

Weighted

Perfectly weighted

for quality comfort

Airflow

Control adjustable

air resistance

Fidget

Made to fidget for

calming tension

Shop Journey Pack

As heard on pods

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Journey Pack

Your journey begins here!

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Everything Pack

FÜM Prominent + 11 flavors + more

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Cores Club

Subscribe and save 30%

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New

Toppers

Softer, warmer mouthpiece

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FÜM Base

Weighted, magnetic stand

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FÜM Solano

Walnut and black onyx

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FAN FAV

FÜM Prominent

Maple and stainless

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Best Seller

Everything Pack

FÜM Prominent + 11 flavors + more

Explore • $147.27

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Explore the whole collection!

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Flavor cores

What's your flavor?

"The best flavour I've tried so far! Very satisfyingly minty 😊 "

Jessie M.

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Ontario

Savoury

Throat hit

Sweetness

Notes

Citrus, Mint

Shop Crisp Mint Cores

Safety. Built on standards.

Being the first comes with the privilege of responsibility. We are setting the highest standards for the research, testing and manufacturing of Flavored Air.

Studies

Complete

Studies

Underway

Studies

Planned

¹ Completed studies were done in a double-blind, randomized, placebo-controlled clinical trial assessing 30 healthy adults over the course of 3 months.

Learn More

The Science

Recommended by world class Doctors

“The experience was similar enough to replace the ritual behavior, but different enough that I wasn’t constantly reminded of what I was missing. As a doctor, I can’t say that any particular strategy, technique, medicine, or surgery is going to work for every patient but I've seen incredible results myself.

Patrick Beeman, MD 1

FÜM Partner

1Dr. Beeman is board-certified addiction medicine physician, medical educator, and writer. He has served as the Director of Content for COMQUEST and has helped a number of students achieve admission to medical school as an advisor.

The Science

Recommended by world class Doctors

Patrick Beeman, MD 1

FÜM Partner

4.3

Showing 5 star reviews

Happy with my Füm!

I am happy I have my Fum when I need that pull of fragrance and not the other. Still working on discontinuing that habit and glad I can figgit with my Fum. 😀

Gioia M.

California

It's been great ❤️

It's been great, I usually always have it in my hand so the fidgeting twisting barrel is a lifesaver for me. I just finished the 30day tracker card and I've never felt better. My favorite flavor cores are the Maple Pepper and Crisp Mint.

Dylan H.

Calgary

Helps Me to Calm Down

Didn't have a "bad habit" per se, but helps me to calm down and overall is just enjoyable. Took some time to get used to it, even considered a refund, but agreed with support to try it out more and ask for refund within 30 days if needed - decided to keep it and quite happy with that decision

Marek O.

California

Dr. Karuna Manandhar

Verified clinician

Specialty

Family medicine

Years in practice

Activates familiar brain signals to help curb bad habits

After smoking for an extended period of time, some people may find they are stuck with patterns that are hard to break. That’s why I recommend the Journey Pack from Füm, as it can give the hands and mouth something to do. The goal is to cue familiar brain signals but to do it in a healthy way without exposure to harmful vapor. This may provide a sense of relief and comfort for people trying to breaking long-time patterns. Overall, I see this as a promising tool for both lifestyle and behavioral transitions.†

Highlights:Breaks patternsBrain cuesBehavioral transition

Ana Gilman, NP

Verified clinician

Specialty

Family medicine

Years in practice

Supportive tool for people struggling with physical urges

Cravings can be chemical but they can also be tied to sensations and movements. For example, smoking cigarettes can created learned physical habits, like reaching for a cigarette when restless or stressed. Smokers may find they unconsciously repeat these same motions, even after they quite smoking. Füm may help with this by engaging muscles in common problem areas, which may help patients avoid repetitive triggers. While the motions may be similar, I appreciate that the flavor cores are nicotine free and made from plant compounds, making them much safer for regular use.†

Highlights:Aids nervousnessGood habitsSafe ingredients

Sabeena Faiz, NP

Verified clinician

Specialty

Primary care

Years in practice

Encourages healthier lifestyle choices using mirrored behaviors

I appreciate how Füm can support patients as they develop better habits. The barrel is designed to mirror hand-to-mouth gestures that can help redirect learned behaviors or physical urges. I like that the flavored air provides some sensory stimulation and encourages controlled breathing, which can itself help manage stress. Altogether, these things may allow the brain to more easily shift attention during moments of stress or temptation. Over time, I do believe that Füm can be a very helpful tool, especially when struggling to change old habits or maintain new healthy routines.†

Highlights:Redirect urgesControlled breathingHealthy routines

†This clinician wants to clarify that larger-scale research to support their product claims is still developing.

Learn more about FrontrowMD in a new tab

What does 'Clinician Reviewed' mean?

These reviews were collected by an independent third party, FrontrowMD, who shares free samples with clinicians so that they have the option to either try the product themselves or share it with patients in their practice.

FrontrowMD then asks as many of them as possible to share their thoughts about the product in an independent review, without compensating them. If helpful to save the clinicians time, we provide one or more pre-drafted reviews that they are welcome to edit or submit as they see fit. Any submitted review reflects the clinicians' genuine views and/or experiences with the product.

Additionally, health brands must publish all detailed reviews, even negative reviews that have clinical rationale for why they do not recommend this product.

If they submit a review, we offer a 30% discount for all their patients on that product, which is double the standard discount clinicians can offer patients through the FrontrowMD discounts page platform.

We hope these reviews help you understand whether this is a safe and effective product, as explained by medical experts.

Who is FrontrowMD?

FrontrowMD is an independent, third-party on a mission to help shoppers make informed health choices. Our flagship offering brings unbiased medical expert opinions right to the fingertips of shoppers, at the point of purchase.

Are clinicians paid to do this?

No — clinicians are never compensated. This is a free platform for clinicians and patients. We share free samples with clinicians and ask them to share their honest feedback on the product so that it can help shoppers make better decisions about their health.

Dr. Karuna Manandhar

Verified clinician

Specialty

Family medicine

Years in practice

Activates familiar brain signals to help curb bad habits

Highlights:Breaks patternsBrain cuesBehavioral transition

Ana Gilman, NP

Verified clinician

Specialty

Family medicine

Years in practice

Supportive tool for people struggling with physical urges

Highlights:Aids nervousnessGood habitsSafe ingredients

Sabeena Faiz, NP

Verified clinician

Specialty

Primary care

Years in practice

Encourages healthier lifestyle choices using mirrored behaviors

Highlights:Redirect urgesControlled breathingHealthy routines

†This clinician wants to clarify that larger-scale research to support their product claims is still developing.

Learn more about FrontrowMD in a new tab

Dr. Karuna Manandhar

WebsiteGo to clinician website

ExpertiseFamily medicine

LocationHouston, TX

Practice TypePrivate practice

Joined FrontrowMD2025

Years in practice11

Learn more about FrontrowMD in a new tab

Ana Gilman, NP

WebsiteGo to clinician website

ExpertiseFamily medicine

LocationAddison, IL

Practice TypePrivate practice

Joined FrontrowMD2025

Years in practice10

Learn more about FrontrowMD in a new tab

Sabeena Faiz, NP

WebsiteGo to clinician website

ExpertisePrimary care

LocationPalatine, IL

NPI Number1245428978

Practice TypePrivate practice

Joined FrontrowMD2025

Years in practice19

Check us out in the wild

You asked. We answered.

What does flavored air taste like?

If you're used to vapor, FÜM may not be as strong as you'd expect at first, but we also won't leave you in a hospital bed. FÜM can be compared to a herbal tea if vapor was compared to a sticky soda. Not as sweet, and a lot more natural.

How does FÜM work?

FÜM produces no smoke or vapor, just delicious flavored air.

Physiology shows stopping a bad habit cold turkey is very hard on your brain. FÜM works by replacing your hand-to-mouth fixation, calming nervous tension through fidgeting, and distracting you from your bad habit with delicious flavor.

How long do Flavor Cores last?

Each Core pack contains 3 Cores, providing 10+ days of peak flavor. The Complete Cores Pack, available with a lifetime device, comes with enough Cores to last you approximately 3.5 months.

How often can I use FÜM?

As often as you like. Please Note: if FÜM is negatively affecting you please stop and contact your physician.

Is FÜM safe?

Yes, multiple 3rd party toxicology reports & studies have been done on the inhalation and digestion of the plant compounds we use in our Cores, and we are committed to always be funding more.

Is FÜM FDA-approved?

FÜM is fully FDA-compliant. While the FDA does not actually approve supplement and food-grade products, only drugs, we will always go above and beyond with safety.

What are cores made of?

FÜM cores are made with natural and artificial food grade ingredients infused into a medical-grade fiber core. Every flavor is third-party tested for quality and safety.

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The Good Habit™

We're on the mission to accelerate humanity's breakup with destructive habits, and for us, that starts with you

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Information on this site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease, or prescribing any medication. Carefully read all product documentation. If you have or suspect that you have a medical problem, promptly contact your regular health care provider.

Protected by U.S. Patent No. US-12053030-B2, US-12114693-B2

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