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From a HumbleBasement...
We set out to build a product that makes a meaningful impact on the world.
Our story
2018
The year it all began!
From a humble basement in Canada, we set out as a small, young team to empower the world to create Good Habits. We audaciously believed that we could help solve the worldâs bad habits and make big, positive impact.
2019
The world's first flavored air device
We innovated the worldâs first flavored air (which we call FlavAirâ˘) device, taking a different approach than the norm to solve withdrawal. We focused on the habitual components of the problem, and quickly saw that others agreed that FlavAir⢠was the missing piece in ditching bad habits.
2020
Our take off!
We quickly saw many people finding FĂźm helpful around the world and our reach to customers took off! Serving over 14,000 customers, we gained many essential insights from our new customerâs feedback on what was working and what wasnât with our product design.
2021
Product innovation
With the insights from our customers, we set out to create a new version of our product that better served the needs of our customers. We began the process of adding fidgeting features to our flavored air device, with the aim of helping customers with finding calm while transitioning from their bad habit.
2022
Our FĂźm 2.0 Design
We launched our new FĂźm design and were quickly propelled forward with the positive reception of the new product. We saw many notable figures, such as Joe Rogan, organically talking about our new approach to solving bad habits. As we quickly grew, our team had to be hustling to keep up with the demand- with everyone pitching in to make sure that orders got out the door!
2023
Award-winning design
The new FĂźm design gained recognition around the world, gaining several design awards for our innovative development of a flavored air device. This recognition enabled us to grow internationally- with people around the world starting the Good Habit!
2024
Accelerating humanity's breakup with destructive habits
Empowered with the mission to accelerate humanityâs breakup with destructive habits, FĂźm continues to pursue becoming better through additional third-party studies, continuing to innovate our flavor experience, and making FĂźm more accessible to everyone through retail channels.
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Our impact
We're on the mission to accelerating humanity's breakup with destructive habits, and for us, that starts with you.
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Successful FĂźmans whoâve switched to healthier habits
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Years added to lives because of better habits
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Cash saved compared to what customers would have spent on vape/smoking
As of July 2026
âWasted human potential is tragic. My personal goal is to empower others to overcome barriers to become their optimal self.
Here at FĂM, our vision is to accelerate humanity's departure from destructive habits. Weâre tired of humanity tripping itself up through petty vices and hope that we can be a part of empowering individuals to create positive habits. We hope you join us in this mission.â
Braeden Pauls
FĂM, Co-Founder and CEO
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The Good Habitâ˘
We're on the mission to accelerate humanity's breakup with destructive habits, and for us, that starts with you
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Information on this site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease, or prescribing any medication. Carefully read all product documentation. If you have or suspect that you have a medical problem, promptly contact your regular health care provider.
Protected by U.S. Patent No. US-12053030-B2, US-12114693-B2
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