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Learn how to be successful on your addiction free journey

Learn how to be successful

on your addiction free journey

FÜM

Is FÜM Zero Recyclable? A Real Talk onWaste, Wellness & What Matters Most

Tara Ogden

We know sustainability matters. To you, and to us. So let’s have an honest conversation about recyclability, how FÜM Zero fits into the bigger picture, and why we believe it’s...

Is FÜM Zero Recyclable? A Real Talk onWaste, Wellness & What Matters Most

Tara Ogden

Why Core Flavors May Taste Weak at First (and Why That’s Okay!)

Tara Ogden

If you’re new to FÜM and are finding that the Core flavors seem a bit weak or "off" at first, don’t worry - this is completely normal! Here’s Why...

1 comment

Tara Ogden

If you’re new to FÜM and are finding that the Core flavors seem a bit weak or "off" at first, don’t worry - this is completely normal! Here’s Why...

1 comment

Why FÜM Works: Fixation, Flavor, Fidget

Hannah Pauls

How to Break Bad Habits: The Science Behind Flavor, Fidgeting, and Oral Fixation Conquering negative habits and developing positive habits is challenging. There are many components that contribute to the...

75 comments

Why FÜM Works: Fixation, Flavor, Fidget

Hannah Pauls

75 comments

Study Results: Harrison & Co. Independent Study of FÜM

Hannah Pauls

In 2024, an independent third-party survey study was conducted to see the overall market reception, awareness, and effectiveness of FÜM products. The survey received 527 responses from recipients with a...

Study Results: Harrison & Co. Independent Study of FÜM

Hannah Pauls

Study Result: Third Party Exposure Study

Jay Liu

Study Result: Third Party Exposure Study A study was conducted by NSF to simulate product use conditions, a bulb pipette was utilized to “flush” the FÜM product (containing the essential...

Study Result: Third Party Exposure Study

Jay Liu

Study Result: Third Party Toxicology Study

Hannah Pauls

Study Result: Third Party Toxicology Study In 2023, VGA conducted a preliminary safety determination in the form of a toxicology report regarding the potential exposure to constituents present in FÜM...

Study Result: Third Party Toxicology Study

Hannah Pauls

Over 50% of Smoke Cessation Customers are Familiar with the Flavored Air Category

Jay Liu

Independent Study Shows over 50% of Smoke Cessation Customers are Familiar with the Flavored Air Category The flavored air category is a new category for cessation. In 2018, FÜM...

Jay Liu

Flavored Air Shown to be Twice as Effective

Hannah Pauls

Flavored Air Shown to be Twice as Effective as NRT and Nicotine-free Vapes for Cessation A recent study showed that from a random sample of Americans, flavored air was...

2 comments

Hannah Pauls

2 comments

How to Make FÜM a Part of Your Lifestyle

Hannah Pauls

We all have good intentions when starting a new habit. We promise ourselves that we’ll stick with it, and do it every day, but integrating a good habit into your...

How to Make FÜM a Part of Your Lifestyle

Hannah Pauls

The Good Habit™

We're on the mission to accelerate humanity's breakup with destructive habits, and for us, that starts with you

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Information on this site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease, or prescribing any medication. Carefully read all product documentation. If you have or suspect that you have a medical problem, promptly contact your regular health care provider.

Protected by U.S. Patent No. US-12053030-B2, US-12114693-B2

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