## Your cart is empty [Continue shopping](/content/collections/all/index.html) Have an account? [Log in](/content/customer_authentication/redirect?locale=en®ion_country=US/index.html) to check out faster. ## Cart (0) Loading... ## Subtotal $0.00 USD Check out [BL **O** G](/content/blogs/fum?view=newfumblog/index.html) Learn how to be successful on your addiction free journey Learn how to be successful on your addiction free journey # FÜM ### Is FÜM Zero Recyclable? A Real Talk onWaste, Wellness & What Matters Most Tara Ogden We know sustainability matters. To you, and to us. So let’s have an honest conversation about recyclability, how FÜM Zero fits into the bigger picture, and why we believe it’s... [Read More](/content/blogs/fum/is-fum-zero-recyclable-a-real-talk-on-waste-wellness-amp-what-matters-most/index.html) ### Is FÜM Zero Recyclable? A Real Talk onWaste, Wellness & What Matters Most Tara Ogden [Read More](/content/blogs/fum/is-fum-zero-recyclable-a-real-talk-on-waste-wellness-amp-what-matters-most/index.html) ### [Why Core Flavors May Taste Weak at First (and Why That’s Okay!)](/content/blogs/fum/why-fum-s-core-flavors-may-taste-weak-at-first-and-why-that-s-a-good-thing/index.html) Tara Ogden If you’re new to FÜM and are finding that the Core flavors seem a bit weak or "off" at first, don’t worry - this is completely normal!    Here’s Why... [Read More](/content/blogs/fum/why-fum-s-core-flavors-may-taste-weak-at-first-and-why-that-s-a-good-thing/index.html) 1 comment Tara Ogden If you’re new to FÜM and are finding that the Core flavors seem a bit weak or "off" at first, don’t worry - this is completely normal!    Here’s Why... [Read More](/content/blogs/fum/why-fum-s-core-flavors-may-taste-weak-at-first-and-why-that-s-a-good-thing/index.html) 1 comment ### [Why FÜM Works: Fixation, Flavor, Fidget](/content/blogs/fum/why-fum-works-flavour-fidget-fixation/index.html) Hannah Pauls How to Break Bad Habits: The Science Behind Flavor, Fidgeting, and Oral Fixation Conquering negative habits and developing positive habits is challenging. There are many components that contribute to the... [Read More](/content/blogs/fum/why-fum-works-flavour-fidget-fixation/index.html) 75 comments ### [Why FÜM Works: Fixation, Flavor, Fidget](/content/blogs/fum/why-fum-works-flavour-fidget-fixation/index.html) Hannah Pauls [Read More](/content/blogs/fum/why-fum-works-flavour-fidget-fixation/index.html) 75 comments ### Study Results: Harrison & Co. Independent Study of FÜM Hannah Pauls In 2024, an independent third-party survey study was conducted to see the overall market reception, awareness, and effectiveness of FÜM products. The survey received 527 responses from recipients with a... [Read More](/content/blogs/fum/study-results-harrison-co-independent-study-of-fum/index.html) ### Study Results: Harrison & Co. Independent Study of FÜM Hannah Pauls [Read More](/content/blogs/fum/study-results-harrison-co-independent-study-of-fum/index.html) ### [Study Result: Third Party Exposure Study](/content/blogs/fum/study-result-third-party-exposure-study/index.html) Jay Liu Study Result: Third Party Exposure Study A study was conducted by NSF to simulate product use conditions, a bulb pipette was utilized to “flush” the FÜM product (containing the essential... [Read More](/content/blogs/fum/study-result-third-party-exposure-study/index.html) ### [Study Result: Third Party Exposure Study](/content/blogs/fum/study-result-third-party-exposure-study/index.html) Jay Liu [Read More](/content/blogs/fum/study-result-third-party-exposure-study/index.html) ### [Study Result: Third Party Toxicology Study](/content/blogs/fum/study-result-third-party-toxicology-study/index.html) Hannah Pauls Study Result: Third Party Toxicology Study In 2023, VGA conducted a preliminary safety determination in the form of a toxicology report regarding the potential exposure to constituents present in FÜM... [Read More](/content/blogs/fum/study-result-third-party-toxicology-study/index.html) ### [Study Result: Third Party Toxicology Study](/content/blogs/fum/study-result-third-party-toxicology-study/index.html) Hannah Pauls [Read More](/content/blogs/fum/study-result-third-party-toxicology-study/index.html) ### [Over 50% of Smoke Cessation Customers are Familiar with the Flavored Air Category](/content/blogs/fum/over-50-of-smoke-cessation-customers-are-familiar-with-the-flavored-air-category/index.html) Jay Liu Independent Study Shows over 50% of Smoke Cessation Customers are Familiar with the Flavored Air Category   The flavored air category is a new category for cessation. In 2018, FÜM... [Read More](/content/blogs/fum/over-50-of-smoke-cessation-customers-are-familiar-with-the-flavored-air-category/index.html) Jay Liu [Read More](/content/blogs/fum/over-50-of-smoke-cessation-customers-are-familiar-with-the-flavored-air-category/index.html) ### [Flavored Air Shown to be Twice as Effective](/content/blogs/fum/flavored-air-shown-to-be-twice-as-effective-as-nrt-and-nicotine-free-vapes-for-cessation/index.html) Hannah Pauls Flavored Air Shown to be Twice as Effective as NRT and Nicotine-free Vapes for Cessation   A recent study showed that from a random sample of Americans, flavored air was... [Read More](/content/blogs/fum/flavored-air-shown-to-be-twice-as-effective-as-nrt-and-nicotine-free-vapes-for-cessation/index.html) 2 comments Hannah Pauls [Read More](/content/blogs/fum/flavored-air-shown-to-be-twice-as-effective-as-nrt-and-nicotine-free-vapes-for-cessation/index.html) 2 comments ### [How to Make FÜM a Part of Your Lifestyle](/content/blogs/fum/how-to-make-fum-a-part-of-your-lifestyle/index.html) Hannah Pauls We all have good intentions when starting a new habit. We promise ourselves that we’ll stick with it, and do it every day, but integrating a good habit into your... [Read More](/content/blogs/fum/how-to-make-fum-a-part-of-your-lifestyle/index.html) ### [How to Make FÜM a Part of Your Lifestyle](/content/blogs/fum/how-to-make-fum-a-part-of-your-lifestyle/index.html) Hannah Pauls [Read More](/content/blogs/fum/how-to-make-fum-a-part-of-your-lifestyle/index.html) - [Facebook](https://www.facebook.com/tryfum) - [Instagram](https://www.instagram.com/breathefum/?hl=en) - [YouTube](https://www.youtube.com/channel/UCyb9BKHHYJAIZgRJgAQ3yKA) - [TikTok](https://www.tiktok.com/@tryfum) - [X (Twitter)](https://twitter.com/breathefum) - [Pinterest](https://www.pinterest.ca/627cd4bb53bb30dd3cf77bd7be60de/) **The Good Habit™** We're on the mission to accelerate humanity's breakup with destructive habits, and for us, that starts with you [**Journey Pack**](/content/products/journey-pack/index.html) [**Cores Club**](/content/pages/cores-club/index.html) [**Shop All**](/content/collections/all-products-excluding-route/index.html) [**Find a store**](/content/pages/store-locator/index.html) About [**Science & Safety**](/content/pages/science/index.html) [**Our Story**](/content/pages/about/index.html) [**Careers**](/content/pages/careers/index.html) [**Patent**](/content/pages/patents/index.html) Explore [**Retail**](/content/pages/retail/index.html) [**Influencers**](/content/pages/influencers/index.html) [**Press**](/content/pages/press/index.html) Support [**Support**](https://fum-support.gorgias.help/en-US) [**My Account**](https://shopify.com/10651861049/account/profile?locale=en®ion_country=US&buyer_flags=eyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJmdW1waXBlcy5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3OTM1OTYyMjYsIm5iZiI6MTc5Mjk5MTQyNn0.K2Q0wxtSFTlUcHyHDj-wXKeWvuCOxAJ4zFw0c4JClQA) [**Return Policy**](https://fum-support.gorgias.help/en-US/standard-return-policy-28438) [**Return Requests**](/content/pages/return-requests/index.html) Information on this site is provided for informational purposes only. 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